How can Mystery Shopping improve your bottom line?

Sales Training & Coaching

ü  Measure response times, scheduled appointments, and follow-up attempts

ü  Find out which salespeople or faulty processes are costing you sales, and identify areas that need improvement

ü  Identify training needs and provide coaching tools for employee development

ü  Make sure employees are staying “on message” when responding to inquiries and recent events

ü  Improve closing ratios!

Improving the
Customer Experience

ü  Find out exactly what customers experience online, by phone, and onsite when
interacting with your stores

ü  Get targeted feedback on your selected criteria from
objective evaluators

 

ü  Would our evaluators return to your store to buy a car? Would they recommend the salesperson to others?  Why or why not?

 

ü  Build a reputation for service excellence and
customer loyalty!

Competitive Analysis &
Strategic Planning

  üCompare your sales and service performance with your competitors

 

ü Find out how your sales team responds when a prospective buyer asks  them about you

 

ü  Identify your competitive advantages  so you can effectively communicate them to buyers

 

ü Find out your competitors’ out-the-door pricing for similar makes/models

 

ü Identify, create and sustain your competitive
advantage!